One Classic Deserves Another, 2009

amazon kindle e-books

One Classic Deserves Another.

Product placement is ubiquitous throughout both television and movies.  With the advent of the Amazon Kindle, there is an opportunity for product placement to become commonplace in books as well. 

Though it costs hundreds of dollars, the Kindle offers little to no free content.  By teaming up with companies such as Coca-Cola, the Kindle can offer free content to it’s readers, while offering unique product placement to the sponsors.

The Kindle represents a new direction in reading, a bridge between books and computers, perfect for advertising innovations.